Own the thing
your business
runs on.
You built something people set an alarm for. Cinnamon rolls worth driving across town for,
a 300-person list, a following that shows up. The baking is handled. What is not handled is
the pile of tools underneath it, and the cut a platform takes every time someone orders.
Where you are right now
Five tools, none of them yours.
Hotplate runs your drops, and takes 5 percent plus 55 cents out of every order your
customers place. Flodesk holds your list but the free plan cannot really mail it. A
separate app sends your texts. Square takes the payment. Everything gets reconciled in
a spreadsheet at the end of the night.
None of those tools is bad on its own. The problem is that there are five of them, they
do not talk to each other, and the audience you worked for lives on a platform you rent.
The month you stop paying, it is gone. That is the actual thing worth fixing.
What I want to build you
One system. It is called Batch.
A storefront and ordering system that is yours. Drops, pre-orders, and pop-ups in one place.
Customers order and pay, pick a pickup slot, get a confirmation. You get a clean prep list
and a one-click export for the books. Your list lives in your system, not a rental. Your
site actually shows up when someone Googles cinnamon rolls in Greenville.
No per-order tax. A flat monthly instead. Built on the same setup I use for my own booking
system, so the cost to run it stays tiny and I can pass that on to you.
Two ways to do it
The Storefront
Everything you need to leave Hotplate and own your corner of the internet. Live in 2 to 3 weeks.
$1,500one-time build, plus $75/mo after launch
- Landing-page storefront on your own photos: menu, your story, pickup info
- Drops, pre-orders, and pop-ups engine with Stripe or Square checkout
- Pickup slots with caps, so nothing oversells
- Admin with per-drop prep lists and one-click Excel export
- Your 300-person list moved over, signup form, drop announcements
- Local SEO so "cinnamon rolls Greenville SC" finds you
Most it can be
The Whole Bakery
The Storefront, plus the brand and the backend get real. Phased so pre-orders still go live early.
$3,500one-time build, plus $99/mo after launch
- Everything in The Storefront
- Half-day brand shoot with Sullivan Creative Co. (yours to keep, optional, credited if you skip it)
- Full multi-page site with story and SEO content pages
- Customer profiles and segments: regulars, roll people, cookie people
- Dashboard: revenue per drop, best sellers, repeat rate
- Loyalty punch card and gift cards, built in
- Text alerts for drops and pickups (coming online in the first few weeks)
Start small, grow into it. The tiers are additive. If you launch on The Storefront and
want the full bakery within 60 days, every dollar you already paid counts, no rework, no penalty.
Same build underneath either way.
Your founding rate
Pilot Price
You are the first shop on Batch, which means you are the proof I get to point at. That trade
is worth a lot to me, so here is the deal: you pay the build, and your first 60 days
of monthly are on me. That is a full two months to get pre-orders flowing before the
$75 or $99 ever kicks in. It protects your runway when it matters most, and it keeps the build
itself real instead of gutted, which is the only way it comes out good.
In plain terms: The Storefront is $1,500 to build, then $75/mo starting day 61.
The Whole Bakery is $3,500 to build, then $99/mo starting day 61.
The math on leaving Hotplate
The fees alone pay for it.
Rough numbers at around $500 a week in drops. Your real volume tunes this.
| What | Today | On Batch |
|---|
| Order fees | 5% + $0.55 per order, paid by your customers | Gone. Flat monthly only. |
| Email | Flodesk list parked, cannot really send | Active list, included |
| The platform | Rented. Stops when you stop paying. | Yours, outright |
| Google presence | None. Hotplate pages do not rank. | A real site that compounds |
At that volume, Hotplate's cut runs somewhere around $1,500 to $2,000 a year out of your
customers' pockets. The Storefront pays for itself inside the first year on fees alone,
before we even count what showing up on Google does for you.
Honest flags, up front
The stuff I would want to know.
01Your runway comes first. Whatever tier you pick, pre-orders go live inside about 3 weeks. The rest of the build keeps going in the background, but it never blocks you from taking money.
02Version one stays lean on purpose. One pickup location, simple quantities, no discount-code maze at first. We keep it tight so it ships fast and clean, then grow it once it is earning.
03Email cutover has a safety net. We keep your Flodesk export until the first couple of sends land clean from the new system. Nobody on your list falls through a crack.
04If you bake from home, South Carolina's cottage-food rules want a specific label line on products. Easy to handle, we just confirm your kitchen situation first.
How we start
Next steps.
- Pick a tier, or tell me which one feels right and we talk it through.
- Quick call to scope your first drop and sort the details.
- Simple agreement and a payment link, both from Handled.
- I build. Pre-orders live in about 3 weeks.
Keegan
Handled · keegan@handledagency.co